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About Us

We are global telecommunications carrier and technology enabler with 18 years of experience in the industry.

Our core values are led by providing excellence in customer service, transparency and fiscal responsibility through innovation and new technologies

Our Vision, Mission & Values

Our Vision

Shape the future of organizations by becoming their preferred partner for all their communications and technology needs.

Our Mission

Offer affordable, flexible and simple tech solutions to empower our partners through their digital transformation process and growth.

Our Values

  • Be and act as family
  • Lead by example with transparency and integrity
  • Strive for quality in everything that we do
  • Be fiscally responsible with our stakeholders
  • Embrace and drive change and flexibility
  • Be passionate about what we do
  • Put our customers at the heart of everything
  • Pursue innovation and growth

Our History

Our Leadership Team

Gabriel Sánchez

CEO and Managing Partner

Gabriel Sánchez is the CEO and Managing Partner of Identidad Technologies. He specialized in business administration in Escuela de Administración de Negocios (Bogotá) and in upper management in the Universidad de los Andes of Bogotá. Gabriel is a priceless resource of experience and innovative leadership who has accumulated nearly 40 years of experience in administration, finances, accounting management, and financial analysis. Under his leadership, Identidad Technologies has risen to international acclaim in the telecom industry. In his youth, Gabriel golfed, played tennis, swam, and perfecting his water skiing. Today, he’s a dedicated runner and globe-trotter, giving any of his free time to his daily walks and world travel.

Andrés Sánchez

COO and Managing Partner

Andrés Sánchez is the COO and Managing Partner of Identidad Technologies. He is Identidad Technologies’ seasoned tech enthusiast, a more than-20-year telecom powerhouse who found success in both a robust global economy and in challenging recession years. He always keeps a finger on the pulse of tech trends and an ear to ground for technological change. As a result, Andres is a fountainhead of tech knowledge, constantly hunting for opportunities to grow Identidad Technologies in new directions. He loves to teach others, making even the most complicated tech jargon into accessible information for all, a quality that makes him an irreplaceable and loved figure among colleagues. Without his charisma, passion, and expertise, Identidad Technologies would not be the company it is today. Even Harvard Business School’s prestigious and rigorous Owner/President Management Program accepted Andres into its ranks. In his free-time, Andres dedicates himself to his family and is an avid motorsports fan that enjoys watching everything from NASCAR to Indy to Formula 1 races, occasionally racing his own car in the Florida racetracks.

María Paulina Sánchez

Cofounder and Vice President of Business Development

María Paulina Sánchez is the cofounder and vice president of business development at Identidad Technologies. She has a B.S. in business administration with a concentration in marketing management from the Universidad Jorge Tadeo Lozano. María is the seasoned founder and creator of Identidad Technologies’ commercial Voice department who boasts a 19 year career in the telecommunications field. In 2013, TIWS recognized María’s compromise, effort, and passion for her work. Her guidance is an invaluable asset as Identidad Technologies prepares to unveil exciting new developments. Alongside her business acumen, Maria experiments with her recently discovered love for art and painting and maintains a pristine, twelve-year Soccer Mom reputation.

James Merced

CFO and Cofounder

James Merced is the CFO and Cofounder of Identidad Technologies and is in charge of the finance team. With a policy of due diligence and reliability, he embodies one of Identidad Technologies’ core values: fiscal responsibility. He ensures on-time payments to all stakeholders, maintains a structured cash flow, and guides a steady upwards trajectory of growth for the company. It’s James’ dedication that keeps Identidad Technologies’ financials running smoothly and his responsible leadership that drives a now internationally recognized department. Catch James hiking and diving when he isn’t in the office.

Juan Pablo Ángel

Vice President of Voice and Business Development

Juan Pablo Ángel is the vice president of Voice and business development at Identidad Technologies. He graduated from Boston University with a B.A. in economics and earned his M.B.A. from University of Miami. Juan’s best work happens in a company’s innermost core, in ripping the foundations of inefficient systems and building from the ground up. Juan is always developing new strategies for market penetration. The end result is always bigger, better and brighter than before; under his guidance, Identidad Technologies’ Voice business margins skyrocketed. Today, Juan leads exciting new business developments and a thriving Voice wholesale division. Outside of the office, Juan is a self-professed animal lover, mountain biker, and golfer.

Luisa Sánchez

Vice President of Marketing and Sales

Luisa Sánchez is the vice president of marketing and sales at Identidad Technologies. She has a double B.S. in marketing and international business from Florida International University and an M.S. in international marketing from Hult International Business School (London). Luisa blossomed into a leader of a dynamic and award-winning team she built from the ground up, working her way up through the ranks until she was directing annual sales of over five million at Identidad Technologies. In 2018, she led the SMS business unit’s commercial and operational department when the company was recognized as “Best Application-to-Person SMS Carrier in the Americas.” Today, Luisa focuses on directing sales strategies for Identidad Technologies’ new retail products, Yellow Push and IoT. Outside of the office, Luisa is an amateur long distance triathlete with a full Ironman and four half Ironman competitions under her belt.

Crystal Enríquez

Director of SMS

Crystal Enríquez is the director of SMS at Identidad Technologies. She has a degree in electronic systems engineering (ISE) from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM.CEM). With more than ten years of experience working with SMS services, Crystal is an expert in her field. A proven problem-solver, she flexes her communicative and innovative savvy by forecasting and implementing creative solutions for cloud-supporting, international SMS exchange, including Application-to Person traffic support, IPX, eCommerce, customer service to LATAM region, and mobile support. Outside of the office, Crystal is an animal lover, avid runner, and staunch fan of classic rock and ​Game of Thrones.

Santiago Sánchez

Vice President of Technology & Product Development

Santiago Sánchez is the vice president of technology and product development at Identidad Technologies. He has a B.S. in industrial and systems engineering from Florida International University and is a certified Lean Six Sigma Black Belt. Santiago is the master of Identidad Technologies’ moving parts, maintaining the company infrastructure. His skill stems from an eclectic background, ranging from Lean initiative implementation for aircraft services to user interface design. Today, Santiago brings precision and finesse to his role as vice president. When he isn’t in the office, Santiago enjoys training for next triathlon or Ironman.

Camilo Andrés García

Director of Technology & Development

Camilo Andrés García is the director of technology & development at Identidad Technologies. He earned a degree in systems engineering from Universidad Manuela Beltrán and has completed two certified courses: an Agile Software Development course and the M.I.T.- certified Internet of Things: Roadmap to a Connected World course . In 2012, Universidad Manuela Beltrán certified Camilo a “ Professional Expert in Databases and Business Intelligence. ” Camilo finds creative solutions to complicated technological problems in a rapidly changing landscape, showcased in his success in many different leadership roles, but especially in his current role as director of technology and development . His work is his life’s passion. His love of programming and technology mingles with his love of astronomy, particularly in new physics discoveries and the ever – changing landscape of theoretical physics.