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Try Something Different and Effective! (2021)

By April 8, 2021News

Why choose SMS Marketing?

April 8th, 2021.

By: Nicolas Ricaurte.

SMS marketing refers to sending text messages or SMS to accomplish a marketing goal, such as campaigns or transactional messages. You can communicate offers, notifications, and urgent warnings to those who have already agreed to receive this message from a company or organization.

Did you know that…?

  • According to Cisco, by the end of 2020, 70% of the world’s population will have a cellphone.
  • Professionals in B2B Marketing affirm that SMS marketing has grown more than 197% in the last five years.
  • In our experience, we can say that 97% of SMS are reading within 3 minutes of being sent.
  • Other experts affirm that SMS is the media with the highest CTR, 36% approximately.

For this and more reasons, you cannot stay out of the wave of using SMS marketing. Indeed, it is the new era of CRMs, the most effective for the next five years. Our clients improved their conversion rate by more than 80%, and their sales and conversion have grown significantly.

One of its main benefits is that SMS is not as expensive as the conventional CRM web tools. All large companies require SMS for double-factor authentication, push sales in the retail industry, and get more leads.

Comparing Emailing to SMS, Emails have an open rate of around 20%. In contrast, the SMS open rate is 90% or more. The CTR (click-through rate) in email is 2%, compared to more than 30% in SMS. While Emails are sent to SPAM folders, every SMS arrives in one Inbox since there is no “Junk” folders for SMS. It is estimated that about 70% of worldwide emails can be classified as SPAM.

SMS is as important as apps or even more for companies. The great thing is that with SMS, it is not necessary to download an app or have an internet network to receive a message or notification.

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Regardless of what your business focuses on, there are some profound benefits that SMS provides:

  •       Ubiquity:

The ability to be everywhere. It does not matter where the person is; SMS will get through.

  •       Efficiency:

SMS has incredible delivery speed, almost instantaneous after you press send, as fast as the people will open it.

  •       Cheapness:

The cost of an SMS is close to nothing compared to the use of CRM to email campaigns or complex advertising campaigns through Media.

  •       Availability:

There is no need to download a specific app. The service is available on every phone worldwide. And according to MEF, 44% of smartphone users only receive business messages in the SMS inbox.

  •       Privacy:

The messages are personal. There is no chain messaging. You are sending information to a specific person. Your target will be more focused.

  •       Reach:

You can reach millions of users at the same time; SMS has no limits.

  •       Interactivity:

The users can respond, and the platform can automatically store their answers. Users with who you want to keep in touch will have functional response capacity, not passive or null like in other campaigns where the public is just a viewer.

It is now time to improve your companies’ communications are you waiting for?

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