We are a global telecommunications carrier and technology enabler with 19 years of experience in the industry.
Our core values are led by providing excellence in customer service, transparency, and fiscal responsibility through innovation and new technologies.
Our Vision, Mission & Values
Shape the future of organizations by becoming their preferred partner for all their communications and technology needs.
Offer affordable, flexible, and simple tech solutions to empower our partners through their digital transformation process and growth.
- Be and act as a family
- Lead by example with transparency and integrity
- Strive for quality in everything that we do
- Be fiscally responsible with our stakeholders
- Embrace and drive change and flexibility
- Be passionate about what we do
- Put our customers at the heart of everything
- Pursue innovation and growth
Our Leadership Team
Executive Chairman & Managing Partner
Gabriel Sánchez is the executive chairman and managing partner of Identidad Technologies. He specialized in business administration in Escuela de Administración de Negocios (Bogotá) and upper management in the Universidad de Los Andes of Bogotá. Gabriel is a priceless resource of experience and innovative leadership who has accumulated nearly 40 years of administration, finance, accounting management, and financial analysis experience. Under his leadership, Identidad Technologies has risen to international acclaim in the telecom industry. In his youth, Gabriel golfed, played tennis, swam, and perfecting his water skiing. Today, he’s a dedicated runner and globe-trotter, giving any of his free time to his daily walks and world travel.
CEO & Managing Partner
Andrés Sánchez is the CEO and managing partner of Identidad Technologies. He is Identidad Technologies’ seasoned tech enthusiast, a more than-20-year telecom powerhouse who found success in both a robust global economy and in challenging recession years. He always keeps a finger on the pulse of tech trends and an ear to the ground for technological change. As a result, Andres is a fountainhead of tech knowledge, continually hunting for opportunities to grow Identidad Technologies in new directions. He loves to teach others, making even the most complicated tech jargon into accessible information for all, a quality that makes him an irreplaceable and loved figure among colleagues. Without his charisma, passion, and expertise, Identidad Technologies would not be the company it is today. Even Harvard Business School’s prestigious and rigorous Owner/President Management Program accepted Andres into its ranks. In his free time, Andres dedicates himself to his family. He is an avid motorsports fan that enjoys watching everything from NASCAR to Indy to Formula 1 races, occasionally racing his car in the Florida racetracks.
María Paulina Sánchez
Vice President of Business Development & Cofounder
María Paulina Sánchez is the cofounder and vice president of business development at Identidad Technologies. She has a B.S. in business administration with a concentration in marketing management from the Universidad Jorge Tadeo Lozano. María is the seasoned founder and creator of Identidad Technologies’ commercial Voice department who boasts a 19-year career in the telecommunications field. In 2013, TIWS recognized María’s compromise, effort, and passion for her work. Her guidance is an invaluable asset as Identidad Technologies prepares to unveil exciting new developments. Alongside her business acumen, Maria experiments with her recently. discovered love for art and painting and maintain a pristine, twelve-year Soccer Mom reputation.
CFO & Cofounder
James Merced is the CFO and co-founder of Identidad Technologies and is in charge of the finance team. With a policy of due diligence and reliability, he embodies one of Identidad Technologies’ core values: fiscal responsibility. He ensures on-time payments to all stakeholders, maintains a structured cash flow, and guides a steady upwards trajectory of growth for the company. James’ dedication keeps Identidad Technologies’ financials running smoothly, and his responsible leadership drives a now internationally recognized department. Catch James hiking and diving when he isn’t in the office.
Juan Pablo Ángel
Vice President of Voice and Business Development
Juan Pablo Ángel is the vice president of Voice and business development at Identidad Technologies. He graduated from Boston University with a B.A. in economics and earned his M.B.A. from the University of Miami. Juan’s best work happens in a company’s innermost core, ripping the foundations of inefficient systems and building from the ground up. Juan is always developing new strategies for market penetration. The result is still bigger, better, and brighter than before; under his guidance, Identidad Technologies’ Voice business margins skyrocketed. Today, Juan leads exciting new business developments and a thriving Voice wholesale division. Outside of the office, Juan is a self-professed animal lover, mountain biker, and golfer.
Vice President of SMS and Communication Solutions
Luisa Sánchez is the vice president of SMS and Communication Solutions at Identidad Technologies. She has a double B.S. in marketing and international business from Florida International University and an M.S. in international marketing from Hult International Business School (London). Luisa blossomed into a leader of a dynamic and award-winning team she built from the ground up, working her way up through the ranks until she was directing annual sales of over five million at Identidad Technologies. In 2018, she led the SMS business unit’s commercial and operational department when the company was recognized as “Best Application-to-Person SMS Carrier in the Americas.” Today, Luisa focuses on directing sales strategies for Identidad Technologies’ new retail products, Yellow Push and IoT. Outside of the office, Luisa is an amateur long-distance triathlete with a full Ironman and four half Ironman competitions under her belt.
Vice President of Operations
Santiago Sánchez is the vice president of operations at Identidad Technologies. He has a B.S. in industrial and systems engineering from Florida International University and is a certified Lean Six Sigma Black Belt. Santiago is the master of Identidad Technologies’ moving parts, maintaining the company infrastructure. His skill stems from an eclectic background, ranging from Lean initiative implementation for aircraft services to user interface design. Today, Santiago brings precision and finesse to his role as vice president. When he isn’t in the office, Santiago enjoys training for the next triathlon or Ironman.
Camilo Andrés García
Director of Technology & Development
Camilo Andrés García is the director of technology & development at Identidad Technologies. He earned a degree in systems engineering from Universidad Manuela Beltrán and has completed two certified courses: an Agile Software Development course and the M.I.T.- certified Internet of Things: Roadmap to a Connected World course. In 2012, Universidad Manuela Beltrán certified Camilo as a “ Professional Expert in Databases and Business Intelligence. ” Camilo finds creative solutions to complicated technological problems in a rapidly changing landscape, showcased in his success in many different leadership roles, but especially in his current position as director of technology and development. His work is his life’s passion. His love of programming and technology mingles with his astronomy love, particularly in new physics discoveries and the ever-changing theoretical physics landscape.